With this challenge objective, the goal was to find a way to connect three different products in relation to societal factors and myself in a way that would showcase my skills. 

My goal with Fi alsama' (Translates to: in the Sky) is to create and build an environment that acts as a hub to promote three products while providing a beautiful, and safe space for self-expression, eye-catching performances, and a place for Middle Eastern artists to blow off some steam and work through or forget about the political climate for a few hours.  
The Products:
1) The Fashion House
2) The Artists
3) The alcohol (Arak)

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